Sale Price Tags
Successful price tags Pricing it right at your garage sale Types of sale price tags Fastening sale price tags Tips for increasing sales
Tips for increasing sales
Sale Price Tag
Price tags are an invaluable marketing tool: they are the most immediate medium with which to communicate your competitive pricing.
Despite a growing number of retail competitors: superstores that hock cheap, internationally-manufactured goods, all-in-one sites like ebay and Amazon, and a host of new start-up companies, smaller retailers still have plenty of room to thrive. There’s an enormous market in the U.S. with enough revenue to go around; as of September 2012, the U.S. census reported that retail sales for the year were well north of 3 billion dollars. Numbers are up from 2011, and continue to rise.

Still, retailers must be savvy to get a piece of the pie. Not only is it important to create quality products (we assume that is your expertise), it’s essential to think about creating customer loyalty, anticipating consumer desires, setting trends, and establishing a memorable brand.

As you plan your next marketing campaign, consider the ways you can reach your customers. There are tried-and-true routes of direct mail; television, newspaper, and radio ads; window displays; and rewards like sales or giveaways. Don’t forget, however, to consider the ways that your customers might use technology. It may prove effective to begin a blog, comment on other forums or blogs, use email marketing, SEO linking strategies, social media (like Facebook, Tumbler, Twitter, and Instagram), internet coupon services (like LivingSocial), or hosting local cultural events like music, art displays or literary readings.

These announcements get right to the core of a consumers' psychology, which, while quite complex, is at least somewhat subject to manipulation. Phrases like "free," "on sale," "50% off," "bargain," and "deal" are like lightning keywords in consumers' brain: when they hear or see them, they immediately gravitate toward them.

An even more subtle tactic is the psychological effect of .99₵ prices. You might have wondered why $ .99 cent stores thrive, and what the difference is between .99₵  and $1.00. In earlier times, the 99₵ gimmick was one of the most important marketing discoveries in decades. Using prices that end in one, three, five, seven or nine as opposed to even or round numbers affects consumers’ brains because English-speakers read left to right, focusing on the “9” and ignoring the rounding. That’s why 99₵ feels like so much less than $1.00 even though it isn’t.

In the same vein, price tags are the vehicle in which companies convey sales pitches like "99₵" or "sale" to consumers. Although you may have the best product and the best slogan, you still need an effective means of communicating your pitch – enter price tags. Price tags are the most immediate form of communication between buyer and seller, and, for many business, the most important.
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